Ithra World Cup 2022 Campaign
The destination for world culture
Concept: The King Abdulaziz Center for World Culture (Ithra), as we know, is not just a nice building. It’s a landmark from the exterior and an enriching place full of several components and great experiences from the interior. Inspiring from that all the ideas will be under one big concept.
Tactical Key Visuals
Disclaimer: The statistical figures mentioned in the Tactical Key Visuals are not accurate and have been set as an example to explain the idea
Retouching
Outdoor
Kingdom of Saudi Arabia, State of Qatar
Credits:
- Extend | The Ad Network
- Creative Agency: WHY Arab For Advertising / part of Extend The Ad Network
- Extend | The Ad Network
- Creative Agency: WHY Arab For Advertising / part of Extend The Ad Network
- Head of Creative: Chehadi Bourdoukan
-Associate Creative Director: Abdullah Krizim
-Senior Art Director: Ayham Al-Asa'd - أيهم الأسعد
-Art Director: Mohammad Bahr AL-Babbili
-Video Graphic: mohamed esam
